Smallbiz sidekick services
All-in-one website designer services to help GROW YOUR BUSINESS with ease.
ready to get more done while doing less?
What turns a website into the HARDEST WORKER in your biz?
Your website is more than just a pretty face.
It’s is the hub to:
attract your right-fit client,
stop the scroll with on-point branding and messaging,
give personalized ways for your audience to both stay in your universe and convert into clients,
& allow you to take a step away with automated, high-end client experience systems.
It's your round-the-clock networking wingperson, your tireless marketing bestie, and your tech-savvy security guard, all wrapped up in one stylish, efficient package.
So, while others might see a website as another expense, you recognize it as an investment in a thriving, hassle-free future.
A future with seamless simplicity. No more juggling mismatched platforms or grappling with DIY designs that deliver headaches rather than high-paying clients.
Instead, picture this: tonight you’re at dinner and your phone – with its endless emails, texts, and DMs – stays tucked away. Just good food, good company, and genuine laughter.
Or imagine your inbox topped off with the exact clients you've always wanted – all thanks to a brand and systems that tirelessly work for you, even when you're unplugged.
Or – OMG – what if you could take a real vacation, without cramming in a social media marathon just before heading out to the beach? You’re off the clock, yet your lead-gen and scheduling keep rolling along.
My EXPERTISE:
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Squarespace Website Design & Development
Your website is the hub of your business, and it is more than a business card.
It's where your message and systems unite.
I craft websites that don't just look good but have functionality to relieve your workload and speak directly to your clients.
When they land on your site, they'll know they're in the right place to build a long-term relationship.
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SEO Copywriting
Great design needs great words to match, and finding a studio that nails both is like striking gold.
But what's the use if no one finds you?
My SEO copywriting not only captures the essence of your unique brand but also magnetizes your ideal clients.
It's about being seen and resonating with the people who need you most.
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Engagement Design & Tools
Starting from zero every time? Struggling to create a crew of raving fans?
Let's fix that.
It's not about chatbots; it's about connection.
Send the right message to the right person at the right time by using personalized, design-forward conversational tools – from email marketing to lead gen quizzes to interactive sales pages.
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Streamlined Systems & Automation
Sounds boring, I know. And maybe like an army of robots? But here's the twist: automations are your freedom ticket.
You get to maintain a dynamic digital experience for you and your audience whether on or off the clock – AND use your brand voice 100% of the time, without sending off a dashed-off, rushed response.
Smooth operations, happy clients, and yes – more 'you' time. Let’s make the gears turn so you don't have to.
If you're aiming for a quick, targeted Sprint to fine-tune a specific aspect of your business, or you're gearing up for a Custom Solution for a big win, I've got you covered.
And for those in search of quick strategic insights, my website audit and workshop are like GPS for your business journey – they're designed to navigate you straight to success.
Let's turn your business into a powerhouse, without burning the midnight oil.
Ways to WORK TOGETHER
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Two-Week Site Solution
For the solopreneur or small business owner who’s been avoiding looking at their website for too long. I’ve got you!
Launch with a site that:
is easy to use (& to update!),
reflects your current brand,
and connects with your perfect-fit clients.
In a project that runs just two weeks, we can update your brand presence, rewrite copy, and deliver a 6-page Squarespace website geared toward your niche.
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One-Week Sales Page Sprint
For a new offer, sometimes a sales page is all you need.
In one week and for a flat rate, we can launch your offer with a proven sales page recipe designed for one thing – conversion. And of course an integration or two plus a side of SEO never hurt.
LAUNCHING Q4 2024
Sign up for the waitlist for a special offer when it launches!
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Seamless Booking System Buildout
Stop dealing with manual scheduling and start freeing up your time to generate revenue for your business.
In a little more than 1 week and at a flat rate of $2800, we can implement a system for taking payments, HIPAA-compliant intake forms, notifications, upsells and more – all with your branding and messaging on-point.
CUSTOM Solutions
Let’s create solutions that are as unique as your business.
Custom-coded Squarespace sites can be tailored to your unique functional and design dreams.
But that’s just the beginning.
Let’s craft and weave digital strategies that are a perfect fit for your small biz. Ensuring they not only blend seamlessly into your ecosystem but also truly stand out to your people.
Engaging opt-ins. Video-generated testimonials. Segmented quiz lead generation. Community membership setups.
These connect through your site, drawing in your ideal audience like a rare earth magnet. Then, they cultivate client bonds built to last.
I’m talking tailor-made tech magic – turning your oh noo’s into 🪄 Ta Daaaa’s.
Built to elevate your business and simplify your life.
Want to find out more?
Website Conversion ROADMAP
If your website isn’t working to attract and convert clients, then it’s actively working against you.
Ready to find the weak spots?
Dive into a comprehensive 101-point website audit ($395), complete with a customized PDF guide, Notion database, and a personalized video walkthrough.
This isn't just about spotting issues; it's about transforming your site into a beacon for your ideal clients.
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A Tailored Review: After understanding your business goals, I meticulously assess every aspect of your site. You'll receive a detailed Roadmap and a scored checklist for each point, making it easy to track and prioritize improvements.
Clear, Actionable Insights: The Roadmap illuminates:
Jargon-translation: Demystify the terminology and how each element impacts your site's performance.
Attention Areas: Pinpoint where your site needs work, from major overhauls to minor tweaks.
Prioritization: Learn which areas demand immediate attention and which can wait.
Resource Guide: Gain access to a curated list of resources (many free!) to start enhancing your site's ability to attract and convert.
Personalized Guidance: After you've absorbed your Roadmap, schedule your 30-minute Zoom session with me, Carolyn. This is your time to clarify what you might have missed, delve deeper into your audit findings, and strategize on elevating your site's performance.
This Website Conversion Roadmap is more than an audit; it's your first step towards a website that not only looks great but also actively works to grow your business.
Sidekick STRATEGY Workshop
Feeling stuck on where to start? This 90-minute one-on-one session ($395) is your power play.
Together, we'll deep dive into your business. We’ll pinpoint your goals, ideal clients, and what's working.
Then we’ll lay the tracks of a strategy to align with a life-first business and its path for growth.
We’re not just chit-chatting. We're designing a master plan to transform your website and integrations into your business's MVP.
And as a bonus: Your investment in the Sidekick Strategy Workshop can be credited towards your custom site and any add-on projects if you decide to book within 45 days.
Ready to make your digital presence not just exist, but excel?
js-hero-timeline All about the PROCESS
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1 // Gather || STRATEGIZING & ONBOARDING
Every project kicks off with a deep dive into your world.
Typically, that means launching with a strategy session, where I dig deep to uncover your core needs and goals.
Then, you'll assemble all your materials and ideas into one organized spot.
Overwhelmed by onboarding? Don't be.
My user-friendly client dashboard and clear step-by-step walkthroughs ensure you're never going it alone. While it requires a lot of in-depth thought, my process allows us to uncover the most crystal clear vision of your brand and business.
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2 // Build || DESIGN & IMPLEMENTATION
Now's your time to focus on what you do best, while I work my magic behind the scenes.
I'll harness my deep knowledge of user experience and design, all tailored to your industry's specific needs.
Research? On it.
Questions? I'm just a message away.Then, it's time to craft the foundation of your site and any additional projects. I’ll blend the raw materials you've provided – your content, your vision – with my expertise.
The result? A digital alchemy that transforms your ideas into an engaging online presence.
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3 // Review || FEEDBACK & REFINEMENTS
Our groundwork in Step 1 typically means minimal tweaks at this stage.
But now's your moment to really connect with the project, ensuring every element perfectly reflects your vision and resonates with your ideal audience.
I'll guide you through the design and structure decisions, then we fine-tune as needed.
Your input? It's crucial – no project debuts in the public eye without your enthusiastic fist-bump.
This is teamwork in action, setting up a launch that's not just a ripple, but a tidal wave of confidence and collective pride.
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4 // Launch || TESTING, ROLLOUT 🥂 & SUPPORT
Before your site and projects debut, I rigorously test and debug to ensure flawless functionality.
Here's what you get right before we launch:
All your final files, neatly packaged.
Access to a private, easy-to-navigate page on your site, featuring timestamped walkthrough videos. These are your keys to mastering your new digital home.
A 'sandbox' page on your site to experiment and get comfortable with edits before our post-launch Q&A call.
But hey, our journey doesn't end at launch. Every project includes:
30 days of unlimited tech support – I've got your back.
A free lifetime pass to the SmallBiz Sidekick Client Resource Hub – your digital toolkit for future success.
And for those who want to keep the magic going: the option to upgrade to the monthly VIP Client Membership for ongoing site maintenance and more perks.
“Our website, and to be honest, our traffic has increased beyond imagination.”
– jill abbey-clark / CBI Forest School
“People are now able to get a clear idea of what I do in my practice by simply looking at my website.”
– Dr. Jessica Ahoubim / Pure Health Integrative Medicine
“The personal attention of Carolyn was key as someone who has been a small business owner. She understands the needs clients have, and possess the skills to move their sites to a more visible, functional, and profitable place.”
– Neil Runyon / Carnegie Hill Massage
Section Styles quote
Kind Words
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Kind Words ···
“Out of everyone I had spoken to, you understood my mission and you were very committed to bringing that message across."
— Sally Hayes / Women in Self Healing
Curious about working together?
Wondering how to choose which service is best for you? Or maybe how long the process takes?
About
CAROLYN
Hey hey! It’s me, your friendly tech-decoding website designer.
Using Squarespace websites combined with tech integrations, I work with solopreneurs who are burnt out from doing everything themselves – and are ready for their online presence to start working for them rather than the other way around.
When not constructing seamless automations or copy-driven web design, you can find me playing Himalayan Sound Bowls for a meditation shortcut, or splashing and whooping down the Rivanna River in an inner tube with my husband and two young sons.
