Pure Health Integrative Medicine
Scope of Work:
Web Design & Development
Brand strategy & Design
Copywriting
Quiz Funnel Opt-In & Webinar
SEO Attraction Strategy
Email Marketing Set-Up
Vibe:
— Welcoming
— professional
— modern
— serene
Field:
Health & WEllness
The Big IDEA:
A welcoming yet modern website that showcased Dr. Ahoubim’s connection with patients and ability to succeed where traditional doctors had not. A streamlined booking functionality was key to relieve the manual process as well as an attraction strategy to engage potential clients searching online for fertility services. However, so many of Dr. Ahoubim’s clients came to her with no understanding of her services, we knew some education was in order.
PURE HEALTH ABOUT PAGE
The website design & development was the first phase of the project. In the second phase, I also integrated Acuity scheduling to improve client experience, increase client retention. Oh, and make Dr. Ahoubim’s life easier!
Blog for client Attraction
During Phase Two, we implemented a blog for client attraction. I did keyword research, then strategically wrote blog articles. Each article was optimized to attract those clients who would be searching online for answers Pure Health could provide: initially through blog posts, and eventually through services.
CHALLENGES they were facing
The main challenge that Dr. Ahoubim initially reach out about was her website. She just could not find someone reliable that understood her needs.
Next, one of the biggest issues Dr. Ahoubim discussed with me was that clients did not understand what she offered. They were not just solution un-aware, they didn’t even know that her solutions existed.
Secondly, she wanted to get found in order to grow. Lastly, she was still handling all booking manually. In order to truly grow, she needed to give clients an easy way to book and especially rebook.
Design & Tech SOLUTIONS
First, I needed to build a website that was easy enough for Dr. Ahoubim to manage on her own.
Next, I set up a blog to help Pure Health IM get found via search. Clients might not be searching for the services by name, but they are definitely searching for their problems! Once they find Pure Health has answers, they will make their way to the services as well.
Finally, we went for an education-based engagement funnel.
How can you teach your audience about what you do while they have fun at the same time? A quiz, of course!
Since I asked questions within the quiz to segment Dr. Ahoubim’s audience, by the time they land in her inbox she knows a ton about them. I set up email marketing tagging and segmentations so that when she emails, so can get the right message to the right person at the right time.
And, since it is pretty difficult to get a cold lead to book a call, we added in an extra step after the quiz: a webinar giving even more value.
fertility quiz
Since many in the target audience were unfamiliar with Integrative Medicine, we took the most key service and built a quiz around it. I made it fun and engaging (and secretly educational), and used design & imagery that was on-brand and would speak to the demographic.
wellness workshop
Quiz-takers receive customized follow-ups via Mailchimp based on their results, but the goal is to have everyone book a paid consultation call.
That’s a tall order for a cold lead, so we added in an evergreen webinar step. This way, leads get to see Dr. Ahoubim and get to know her, which makes booking a paid call much easier.
I created a webinar deck and a script for Dr. Ahoubim, as well as a downloadable companion workbook for attendees. Then set up the funnel and made the magic happen
“Work before Carolyn was extremely stressful. I was constantly worried that the work would never get done – every other person I tried to work with just let me down over and over again.
Carolyn took the stress and worry off my shoulders made my life much easier. Carolyn honestly gave me the best experience. Carolyn's system just works.
DR. JESSICA AHOUBIM // PURE HEALTH INTEGRATIVE MEDICINE